1. Context

• Our mission is to build software that helps companies across the Food & Ag value chain get to Net Zero
• Currently, companies that fall under our ideal customer profile are food manufacturers that sell both B2B (e.g. to Nestlé) or B2C (e.g. via retail), make ~€500-5bn in revenues and are primarily in the dairy and meat verticals
• The main users of our solution are
  1. Sustainability Manager and farm technicians in the procurement team, responsible for calculating, reporting and reducing scope 3 emissions (also called supply chain emissions) with a particular focus on key ingredients, such as milk
  2. Farmers that can submit activity data via our platform to calculate their CO2e footprint and easily share it with their buyers
• Our current product is particularly good at one thing: helping companies collect and verify primary activity data of their suppliers/ farmers
  • These farmers are the source of >80% of emissions in the supply chain - hence to reduce emissions one needs to get to the bottom of the underlying activities behind these farm-level emissions
• Naturally, once customers have collected farm-level data of the majority of their suppliers, the question at hand is: How do I derive reduction measures to reach my Net Zero targets?
  • Our users typically have 2 use cases post their data collection phase that we want to support them with:
    1. I want to communicate the results of my farm-level data collection efforts and CO2e results back to my farmers, to my customers and my company board
    2. I want to derive reduction measures that I can communicate and align on with my farmers in order to reach a lower overall CO2e score next year

Product context

• You can find a quick product demo HERE

• Below you can find an example results page with the CO2e emissions and results breakdown of an example farmer that submitted their activity data via Root Global

  Root_Global_Meadowland Farm_672466.pdf

• The CO2e calculator that is used in the demo and results page at hand was developed by the Bavarian Ministry for Agriculture and can be found here. You can use the documentation at the top of the page and the section “Treibhausgasbewertung” at the bottom of the page to derive some of the calculation logic.

2. The Ask

Our users are increasingly asking us for support with their post-data collection communication and reduction planning. Concretely they want help in analysing the data so they can derive reduction measures to reach their Net Zero targets.

• One of many example emails from our customers asking for support in deriving insights from their data (not related to the dataset at hand)
• You can find an anonymised Excel export of one customer’s farmer results below. These are basically the data points entered by their farmer via our platform as well as the results that we get from the CO2e calculator via their API.
• Quick visualisation on how the CO2e footprint per kg of milk gets calculated